Super Bowl Ads Reveal New Pitch for EVs

Source: New York Times   By Nick Nigro The passenger EV market has something for everyone right now and reading between the lines reveals that the market is on the verge of a turning point. The extent to which the United States leads or follows during this transition is up to policymakers in [...]

By |2020-02-04T06:33:39-05:00February 3rd, 2020|

Only a Quarter of Auto Dealerships are Selling EVs

Source: Sierra Club Car dealerships are doing little to address a persistent shortage of consumer EV awareness, according to an updated study from the Sierra Club. Based on survey results from both phone calls and in-person visits to more than 900 dealerships across every state, the report found that 74 percent of the dealerships [...]

By |2019-11-18T17:15:34-05:00November 18th, 2019|

Leading Automakers Spent Less Than 10 Percent of Advertising Budget on EVs in 2018

Source: NESCAUM   Automaker spending on marketing for conventional vehicles eclipsed the comparably paltry efforts to promote EV offerings in California and the Northeast in 2018, according to a new report by the Northeast States for Coordinated Air Use Management (NESCAUM). The study combines the ad spending on the six most popular [...]

By |2019-11-12T16:33:45-05:00November 12th, 2019|

National Drive Electric Week Coordinates More Than 300 Events Across the Country

Organizations throughout the country are working to promote EVs and increase public awareness around transportation electrification in the United States. These efforts culminate every year in National Drive Electric Week, a nationwide collection of local events led by individuals and groups that highlight the benefits of EVs. The effort is organized by the Sierra Club, Plug-in [...]

By |2019-09-23T17:02:15-04:00September 23rd, 2019|

Less Than Two Percent of Utility Investment Going Towards EV Awareness

Market forecasters are predicting substantial growth in number of EVs on roads globally by 2040. Bloomberg New Energy Finance estimates that EVs will account for more than 50 percent of global sales by 2040. In the United States, the U.S. Energy Information Administration predicts that EVs will make up more than eight percent [...]

By |2020-02-18T22:30:33-05:00August 25th, 2019|
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