Still raging its way around the world, COVID-19 delivered an unprecedented sucker punch to the automotive industry. And while there’s universal agreement the industry will recover, it will look very different when it emerges. Part of that conversation will be how we do business (virtually); the other part will be whether our appetite for Electric Vehicles (EV) will be kicked farther down the road or revved up thanks to the smog-free blue skies we’re seeing for the first time in decades.
This paper explores how the EV market has been affected by the COVID-19 pandemic. It also explores current and future market barriers and challenges and the strategies and policies that can help overcome them.